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TRADER VIC.


Savoy Hilton Cocktail Menu.
New York: 1962..

Folio (38 x 21 cm.) Original colour pictorial card covers, 4 pp of cocktails with vignette illustrations, staple bound. Minor stains at staples generally an excellent copy of an ephemeral item.

Trader Vic's is a restaurant chain headquartered in Emeryville, California, United States. Victor Jules Bergeron, Jr. (December 10, 1902, San Francisco – October 11, 1984, Hillsborough, California) founded a chain of Polynesian-themed restaurants that bore his nickname, "Trader Vic". He was one of two people who claimed to have invented the Mai Tai. The other was his amicable competitor for many years, Don the Beachcomber. (Wikipedia)
The original Trader Vic's restaurant was opened in Oakland California in 1934, closing in 1972 and reopening in Emeryville.
This menu was issued for the bar at the Savoy Hilton, on Fifth Avenue between 58 and 59th opened in 1958 and closed in 1965 when the hotel was demolished. There is a vignette of don the Beachcomber on the back cover.
It carries three copyright dates, 1958 on the inside front cover, 1956 on the contents and 1947 on the narrative by "Trader Vic" on the back cover; there is a further coded issue date of 9-7-62 on the last page of the contents.

Price £ 500.00
Stock Code 51845
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